- Piggyback your advertising

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Including advertising material in other mailings, such as in invoices, saves postage and other costs including the envelopes themselves. Some of your best clients may want to have their ads sent out with you billing, so have them send you a book of stamps once a month to offset your mailing costs, and then place their ads in with yours. Don't forget, if you have a retail store, make the most of your point-of-purchase opportunities by tucking coupons, newsletters or other promotional fliers in the bag with customers' purchases.

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